Investing in public relations has a lot of great benefits for your business and is something that, as your brand gets bigger, becomes more and more necessary. This is because as you company expands, it takes on a character and voice of its own that becomes how your customers perceive your brand.

If you want your organisation to maintain a trusting and profitable relationship with stakeholders (consumers, the Government, the industry etc.) you will need to adopt some kind of public relations strategy. This not only enables worthwhile connections and partnerships to form, it builds trust and allows you to handle media controversies far more easily should you be unlucky enough to have one focused around your business.

If you are operating your business in metropolitan New South Wales, it makes sense that you would choose to engage to one of the best Sydney PR Agencies. However, if you don’t have any experience engaging this kind of consultancy then it can be easy for you to make the wrong choice or fail to work effectively with the practitioners you’ve elected to work on your campaign.

In the worst case, your ignorance of how to work with the firm you engage might lead you to be exploited by unscrupulous providers who just want your money. To avoid costly disappointment, follow these 3 when engaging one of the best Sydney PR Agencies.

 

1.      Establish clear lines of communications with them

The biggest mistake you can make when working with one among Sydney PR Agencies is failing to establish a clear way to correspond with each other. Rather than just using the same emails you did when negotiating, you should sit down and work out who reports what to who and how issues are dealt with.

Knowing who’s responsible for what at the firm you engage is essential for not getting passed around on the phone when you want something resolved. Job titles can be confusing or misleading at times, so make sure that you get a precise description of what they do and how they impact your campaign.

If you have no idea who to call when you have an issue with payment or when you notice a mistake in the firm’s work, then you’ll experience a great deal of undue stress and anxiety about your public relations campaign. When engaging to one of the best Sydney PR Agencies, be assertive and get all the relevant names and numbers you need.

 

2.      Inspect their portfolio of past work

The best Sydney PR Agencies will happily display their most successful campaigns on their website for prospective clients to see and be impressed by. Ideally, you want to hire a firm that has a proven track record of success doing public relations work for brands that are similar to yours.

For example, if your business manufactures and sells re-usable coffee mugs then engaging a firm that mainly specialises in motor sports probably isn’t a sensible decision. While most public relations practitioners will share universal skillsets, its best to work with a firm that has experience in telling a story similar to your as well as existing industry contacts, so your campaign can hit the ground running.

 

3.      Be clear about how they will measure and report success

When you decide to hire one of the best Sydney PR Agencies you need to establish with them what metrics you are looking at in order to determine the success of your campaign. If your goal is simply to help drive sales, then it can be difficult to draw a clear line between public relations work and your bottom line.

Hopefully the above tips will help you to work effectively with one of the many Sydney PR Agencies.